For law firms

Book more consultations without chasing every lead.

Prospective clients rarely wait. GulGuli replies fast, collects intake details before the call, and keeps in touch while matters take their time.

Matter pipelineThis week
New enquiry
Intake form sent
Consult booked
Thursday 3:00
Engagement sent
Awaiting signature
Sample data
A day at the firm

Three moments that win or lose a client

1

The missed call

You are in court or with a client. A text goes out right away, asking what they need and offering a time to talk.

2

Consult and intake

They pick a slot and fill in a short intake form first, so the first conversation starts with facts, not forms.

3

The long wait

Not ready to hire yet? Occasional helpful emails keep your firm in mind until they are.

The five stages

From enquiry to referral

  1. Capture

    Website forms, calls, WhatsApp and social messages land in one inbox.

  2. Nurture

    Prompt replies, intake questions and reminders before each consult.

  3. Close

    Engagement letters and retainer invoices sent and paid online.

  4. Evangelize

    Review requests when a matter closes well, and simple referral tracking.

  5. Reactivate

    Check-ins with past clients and unconverted enquiries.

Growth playbook

Five plays for a small firm

Get found

Keep your listing, website and practice-area pages clear and current.

Answer quickly

Aim to reply in minutes. The AI assistant can handle the first response and book a call.

Intake and reviews

Screen with a short form; ask for feedback when it is appropriate for your practice.

Payments and ad tracking

Send invoices and retainer payment links, and see which sources bring real consults.

Referrals and retention

Stay in touch with past clients and professionals who send you work.

Rules on advertising, client confidentiality and reviews vary by place. Talk to us about your compliance needs and check your own regulator's guidance.

No contracts, unlimited users

Add every partner, associate and assistant without per-seat fees. Plans from $97 a month.

See pricing

Legal questions

Ask us anything on live chat.

What happens when I miss a call after hours?

A text goes out automatically and the AI assistant can continue the chat and offer consult times.

Can clients fill out intake before the consult?

Yes. Send a form with the booking confirmation and the answers attach to the contact.

How do I ask for reviews?

Set a review request to go out at a point you choose. Check what your jurisdiction allows first.

Can I bill retainers?

You can send invoices and collect payment links online. Trust accounting rules remain your responsibility.

Does GulGuli meet my compliance needs?

Talk to us about your compliance needs. We would rather answer honestly than guess.

Built for firms

What you get

  • Lead screening with intake forms
  • Consult booking and reminders
  • Long-cycle follow-up sequences
  • Referral source tracking
  • Two onboarding calls in week one
Sample testimonial · replace before launch
★★★★★
"Placeholder quote about intake and follow-up."
CNCustomer name · Firm, City

Spend your time on the matter, not the inbox

14-day trial. No card.