GulGuli for real estate

Real estate growth, handled.

Portal leads go cold fast and referrals are won by the agent who stays in touch. GulGuli answers new enquiries at once, keeps long-term buyers warm and reminds past clients you exist.

14 days free. No card. No contracts.

Buyer pipeline12 Oak Lane lead
New: Portal enquiry
3 bed, RiversideTexted in 9s
Viewing booked
Sat 10:30Reminder sent
Offer stage
Pre-approvedFollow-up today
Closed: Past client
Review requestedWon
Sample data
A day with GulGuli

A day of showings without losing a lead

You are in a car or at a viewing most of the day. These three moments show how the follow-up keeps going.

9a

A portal enquiry arrives at the breakfast table

Within seconds the buyer gets a text with the listing details and two viewing times. If they reply, the AI keeps talking and books the slot.

12p

A call comes in during a showing

You cannot pick up, so GulGuli texts the caller back, asks what they are looking for and drops them into the buyer pipeline.

6p

A homeowner asks what their place is worth

The valuation page captures their address and email. A drip of local sales and market notes starts, ready for the day they decide to list.

Five stages

The five stages, mapped to real estate

Real estate is a long game. The five stages line up with how buyers, sellers and past clients actually behave.

  1. Capture: Portals, open houses, valuation pages

    Every source drops into one pipeline with the property, budget and timeline attached.

  2. Nurture: Months of useful contact

    New-listing alerts and market notes for buyers; neighbourhood updates for would-be sellers.

  3. Close: Viewing to offer to closing

    Track viewings, offers, conditions and closing dates by deal.

  4. Evangelize: Reviews and referrals at closing

    Ask while the keys are still warm, then share the review across profiles.

  5. Reactivate: Anniversaries and home values

    Check in each year with a home-value note and a referral link.

Playbook

The Real estate Growth Playbook

Five plays for agents and small teams who want a steady flow instead of a feast and famine year.

Play 01

Get found where locals look

A free home-valuation page pulls in sellers who are still deciding. Pair it with a tidy Google Business profile and tracked numbers.

  • Valuation funnel with address capture
  • Regular posts from the social planner
  • Tracked phone numbers per source
Valuation funnelLive
Address submitted221 Maple Street
Valuation report emailedInstant
Agent task createdCall within a day
Sample data
Play 02

Answer first, win the client

Buyers message several agents. The first useful reply usually gets the viewing.

  • Instant text on every portal lead
  • After-hours AI that books viewings
  • Follow-ups if they go quiet
InboxEvening
Sam · Portal
AI replied 9:12pmViewing Sat
Lee · WhatsApp
AI repliedAsked about school zone
Missed call
Texted backLead created
Sample data
Play 03

Turn closings into reviews

A happy move-in day is the best time to ask. Public praise helps the next seller choose you.

  • Review request on the closing date
  • Spread reviews across platforms
  • Private route for any concerns
Review requestsThis month
Request: Maple St buyers
SentOpened
5 stars
GoogleReply drafted
Private note
Parking questionFollow up
Sample data
Play 04

Ads that do not waste money

Target the neighbourhoods you actually work in, and give each campaign its own number and page so you know what works.

  • Radius-based buyer and seller campaigns
  • One tracked number per ad
  • Scale only what books conversations
CampaignsCompared
Riverside sellers
12 leads3 listings booked
First-time buyers
20 leads6 viewings
Broad awareness
5 leads0 booked
Sample data
Play 05

Stay top of mind for years

Most past clients will move again, or know someone who will. A light touch keeps you first in mind.

  • Annual home-value email
  • Birthday and move-in anniversary texts
  • Referral link in every message
Past-client rhythmAuto
Year 1 check-inHome value note
Year 2 anniversaryText from you
Referral nudgeLink with thank-you gift
Sample data

Run the full agent playbook on one flat-price platform.

One flat price, two 1:1 onboarding calls in week one, 24/7 live chat, and no contracts. Unlimited users and contacts.

See pricing

Questions from real estate

Quick answers on speed, sellers, social and staying in touch.

More questions
How fast can I answer a portal lead?

GulGuli can text and email new leads within seconds of arrival, even when you are in a showing. You choose the message and the viewing options.

How do I attract more sellers, not just buyers?

Use a valuation page and a neighbourhood newsletter. People who check their home value are often a year or two from listing, so keep them in a slow, helpful sequence.

Can I post to social without thinking about it daily?

Yes. Plan listings, sold notices and market updates in the social planner a week or a month ahead.

What about clients after closing?

Add them to a past-client list with anniversaries, home-value updates and referral prompts. It runs in the background.

How do I get more reviews?

Ask automatically on the closing date by text or email. Happy clients go to your public profiles; any worries come to you first.

Features

Made for real estate

  • Instant replies to portal and web leads
  • Valuation and landing pages
  • Open-house sign-in capture
  • Buyer and seller pipelines
  • Social planner for listings and sold posts
  • Automations for viewings, offers and closing
24/7AI answers chats, WhatsApp and texts
2 calls1:1 onboarding in week one
14 daysfree trial, no card
Open houses

Turn a Saturday crowd into a pipeline

Visitors sign in on a phone or tablet, get a welcome text with the property details, and join the right nurture track.

1

Sign-in form

Name, number, whether they work with an agent, and budget.

2

Same-day follow-up

A thank-you text and a short list of similar homes.

3

Right track

Buyers, sellers and neighbours are tagged and sent different sequences.

See how nurture works

Sample testimonial · replace before launch
★★★★★
"Leads used to sit in three inboxes. Now I see every enquiry, viewing and past client in one list."
CNCustomer name · Real estate agency, City

See it set up for your listings.

Watch the demo or start a free trial and connect your first lead source today.